Growth

Bring your regulars back before they drift

Most regulars do not leave on purpose. They just let a week slide, then another, and one day they are someone else's client. NextUp Walk-in already knows each client's usual rhythm, so it can show you who is late, make the next booking in one tap, and reward the clients who keep coming. Here is what is new, what is Pro, and how it works for a barbershop, a nail studio, a groomer or a tattoo artist.

Book the next visit before they leave

The cheapest rebooking is the one made at the chair. On the staff screen, the serving row and the Done banner have a Rebook button. It offers up to three open times, picked from the client's own rhythm: the date their last six gaps between visits point to, at the time of day they usually come, with the same services and the same person. "Other time" lets you pick a different day.

A nail technician who sees a client every three weeks gets a time three weeks out. A groomer whose poodle comes every eight weeks gets eight. Nobody types anything. Rebook is a Pro feature, for any business type that takes appointments, and the booking goes through the same calendar as every other appointment.

The customer's receipt also carries a Book your next visit link that opens your booking page with the service, the person and a date already filled in.

A Rebook Imani window: Haircut with Marcus, usually back every 14 days, with three open times on Tue, Oct 27 (3:30, 3:45 and 4:00 PM) and Book and Other time buttons.
Rebook offers the three open times nearest the client’s usual rhythm. Demo business.

See who is overdue, most overdue first

Open Clients and switch to Overdue regulars. It lists clients with at least three finished visits who are past one and a quarter times their usual gap, with nothing booked and no visit under way. The most overdue come first, and you can filter by team member.

Each row has three actions: Rebook (the calendar opens a booking with the client, person and location filled in), tap to call, and Send a note. The note is an email and goes only to clients who ticked "Stay in the loop" themselves and have not unsubscribed. It is never a text, it carries an unsubscribe link, and a client gets at most one every 14 days.

A team member signed in with their own email sees only their own overdue regulars on My book, so a barber chases their own chairs and a massage therapist chases theirs. Overdue regulars is Pro. It is left out for restaurants and service counters, where "usual gap" does not mean much.

The Clients page of Jax Fade Studio, a demo barbershop, on the Overdue regulars tab: a table of clients with phone, last visit, usual gap, days overdue, their team member and a Rebook button.
Overdue regulars, most overdue first, with Rebook beside each. Demo business, made-up clients.

Streaks and tiers on top of the punch card

The stamp card rewards visits. Streaks reward showing up on time. A visit within one and a quarter times the client's usual gap keeps the streak going, so a client who comes every four weeks is not punished for a slightly longer month.

You can also set up to three tiers, each with a name, a number of finished visits and a perk written in your own words, such as "skip the line on Saturdays" or "free beard oil". The perk is a line of text for your team to honour by hand; nothing is discounted automatically. Clients see their tier and streak on their spot in line and in My visits, and your team sees them on the staff screen next to the punch card. Streaks and tiers are Pro.

Client referrals you pay for, if you want to

Client referrals are off until you turn them on, and you fund them. You choose the offer, for example "give a friend $5 off, get $5 in store credit" (the starting amounts), and a yearly cap per referrer. Each client gets a personal link on their visit page.

A friend who has never been in before opens the link, enters their number and gets the discount on their first bill. The referrer's credit lands only once that bill is paid in full, and it is labelled promotional credit. It is a good fit for a tattoo artist's walk-in clientele or a nail studio where friends book together. Client referrals are Pro and use store credit, which is Pro too.

A first-visit certificate worth sharing

When a client's first ever visit is done, tick "First ever visit". Their spot page then links a printable certificate with your logo, their first name and the date. It reads "First haircut" for barbershops and hair salons, "First groom" for pet groomers, and "First visit" for everyone else. It can show the visit's photo if they agreed to one.

Parents print a child's first haircut. Dog owners post the first groom. The certificate is free on every plan.

A printable First haircut certificate from Jax Fade Studio, a demo barbershop, presented to Wen with the date, and Print and Share buttons.
A printable first-visit certificate with the shop’s name, the customer’s name and the date. Demo business.

Where to start

Start with Overdue regulars: it takes no setup and shows money you are already losing. Then use Rebook at the chair for a week and see how many clients book on the spot. Add tiers and referrals when you are ready to give something back. All of it is in the 14-day trial, which has every Pro feature. See pricing or start free.

Questions

Which plan do I need to rebook clients?

One-tap rebook, overdue regulars, streaks and tiers, and client referrals are Pro. The first-visit certificate is on every plan. The 14-day trial has every Pro feature.

Does Send a note text my clients?

No. It sends an email, only to clients who ticked "Stay in the loop" themselves, with an unsubscribe link and at most one every 14 days per client.

Do client referrals cost me anything?

Yes, you fund them: the friend's discount comes off the bill and the referrer's credit is yours to give. They are off until you turn them on, and you set the amounts and a yearly cap.