Pro
Win back clients who agreed to hear from you
Build an email in minutes, add an offer with a code, and send it to clients who said yes. Send now or schedule it.
- Email only
- Only clients who opted in
- Offer with a code and fine print
- Templates for your trade
Build it from blocks
On the Email Marketing page, click New campaign. Start from a template written for your kind of business, one your team saved, or a blank email.
- Blocks you drag.Header, headline, greeting, text, image, button, offer, “Get our app”, divider and sign-off.
- Filled in for each client.{{first_name}} and {{business_name}} are filled in for every client.
- See it before it goes.A live preview on a computer or phone, and Send me a test.
- Writing help.With writing help on, Write it for me suggests three drafts.
Send me a test · Preview as a sample client
Send to the right people
A campaign goes only to customers who ticked “Stay in the loop” themselves at check-in, minus your unsubscribe list.
- Choose a group.Everyone who agreed, recent customers, those who have not been back, regulars, birthdays this month, or a tag.
- Or pick clients.Search by name or email and choose up to 500. Each email is addressed to that client.
- Unsubscribe built in.Every email has an unsubscribe link, and anyone who unsubscribes is left out.
- Bring your list once.The owner can import an email list one time. Those clients get a welcome email first.
Only the owner can send or schedule. Managers can write drafts.
Put an offer in it
The offer block holds your deal, an optional code and fine print. Clients enter the code at checkout.
- A percent or a flat amount.Shown in the campaign and entered at checkout.
- One discount per service.A bigger member discount or offer code takes the service instead of a sale. A code counts only services that are not on sale.
- Checks before it sends.The Review step shows whether it fits your daily limit. Anything left in [square brackets] must be fixed first.
- Send now or schedule.Save a draft, schedule it, or send it. You can edit or delete until it starts sending.
How it works
- 1
Pick a template
Start from one for your trade, or a blank email.
- 2
Add the offer
Write the deal and an optional code, then choose who gets it.
- 3
Send or schedule
Check the Review step, then send now or pick a time.
Who it’s for
Barbershop
Email the regulars who have not been back in a while, with $10 off the next cut and a code.
Salon
Send a birthday-month note to the clients who agreed to hear from you.
Restaurant
Tell recent guests about a new menu or a seasonal special, with a button to your Check-in Page.
The small things
Your name as the sender
Emails arrive from your business’s name “via NextUp Walk-in”. A one-person shop can use its own name.
Bounces and spam
Addresses that bounce get no more, and a spam report puts the client on your unsubscribe list.
Free photos
Search free photos from Pixabay or upload your own.
Duplicate and templates
Save a campaign as a template or duplicate any one as a new draft.
You are the sender
Your business is responsible for following CAN-SPAM and any other law that applies.
Questions
Can I send text campaigns?
No. Campaigns are email only. This page does not send text messages.
Who can I email?
Customers who ticked “Stay in the loop” themselves at check-in, minus your unsubscribe list. Client records imported on the Clients page are not included until they check in and tick it.
Is there a sending limit?
Yes, to protect your email from the spam folder: up to 250 in any 24 hours during the free trial, 2,500 a day in a business’s first 60 days, then 10,000. Email campaigns are part of Pro.
Goes well with
Bring your regulars back
Start the free trial and send your first campaign.